Brand development

Client

Australian Institute of Technology & Education

Project

Visual brand development, Web site design, development and implementation.

Background

Community Welfare, English as a Second Language, Business, and Graphic Pre-Press are just a taste of the array of courses delivered to international students by private educator AITE in Melbourne.

Challenge

AITE asked Enke Design to develop a bold logo mark and brand that reflects AITE's positioning as a well established and highly reputable education provider to the international market.

Solution

Enke Design chose a classic yet approachable serif typeface in authoritative navy for the AITE acronym, which is reminiscent of modern textbooks. An eagle on the wing represents the fulfilment of student potential, reinforced by the strap line: ‘Soar to great heights’.