Visual re-brand

Client

DMA Clinical Pilates

Project

Visual re-brand

Background

One of Australia’s first clinical pilates studios, DMA Clinical Pilates is a leader in its field. DMA offers combined classes in clinical pilates and physiotherapy, conducts training courses, and designs and manufactures pilates equipment.

Challenge

To create a fresh, modern visual identity that could be applied to both the studio and the equipment manufacturing elements of the DMA business. This would then be carried over into all of DMA’s communication material as the basis of a true brand – one founded on consistent, compelling presentation.

Solution

A true reflection of the healing properties of DMA’s therapies, the branding created by Enke evokes a sense of well-being.

The logo’s circles symbolize the holistic approach that distinguishes DMA, while the arc through which the circles travel represents the movement of the body that is the essence of clinical pilates.

The complementary palette featuring a clear blue, together with an elegantly simple typeface, conveys the purity of this natural approach to health.

Deliverable Components

Together, all the elements add up to a strong brand that expresses DMA’s market positioning as a leader in professional holistic health care.

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Enke Design & Web
Level 3 / 21 Waterloo Road
Collingwood Victoria 3066
Australia
t. +61 3 9415 9846
e. studio@enke.com.au