Visual brand & packaging

Client

Kaiser Baas

Project

Visual brand development & packaging

Background

Ingenious digital photo frames are the first of a line of digital equipment consumer products soon to include a portable GPS system released by this innovative Melbourne company.

Challenge

Occupying a premium positioning within the market, the digital photo frames demanded a logo mark and packaging that would appeal to discerning shoppers and could be applied to other products in the growing range.

Solution

Enke's designers selected clean typography set off with minimal use of colour to achieve a sense of restrained elegance. Leveraging the stylish appearance of the product, crisp, clear photography is the focus of the packaging design.

Deliverable components

Logo
Corporate style guide
Digital Photo Frame packaging

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Enke Design & Web
Level 3 / 21 Waterloo Road
Collingwood Victoria 3066
Australia
t. +61 3 9415 9846
e. studio@enke.com.au